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Search Engine Optimisation |
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" Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results.
Usually, the earlier a site is presented in the search results, or the higher it "ranks," the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
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| There are two SEO processes: |
Onsite optimisation:
This is the process of developing, customising and regularly changing your website's structure and content in order to improve your rankings in the search engines.
Remeber this "Content is King", a revolving website is a successfull one and by managing your content well, your site will inevitablely grow into a successfull one.
Search Engines use 'digital spiders' to crawl each page of your website. These spiders collect information about page's on your website, after which they will allocate a page result for your website.
The more 'fulfilled' the spiders are when visiting your site, the better your rankings will be.
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Offsite optimisation:
Link building is the most important part of search engine optmisation and involves acquiring incoming links.
Link Building involves getting other credible websites to point towards your website, this shows the search engines that your website is a valuable resource on the Internet.
Incoming links to your website can be seen as votes for your website and the higher the number of quality links you receive, the better your link popularity and rankings become.
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Galore does not really charge massive amounts of money for SEO, but we do include it into our quotes as part of the whole project, when you decide to have your website designed and developed by Galore.
Galore ensures that the following is done for SEO on your website:
Onsite:
- Ensure that the site has SEF (Search Engine Friendly) Urls.
- Keyword optimisation for the relevant pages on your site, these will also be submitted to all major search engines.
- Meta keywords
- robots.txt files
- title tags
- heading tags
- Meta descriptions
- ALT tags
- ALT attributes
Offsite:
- Submissions to all major search engines
- Galore will add you to our portfolio of clients on our website
- Galore will add you on our business directory website which caters for the whole of Gauteng
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